Marketing of product Essay Example | Topics and Well Written Essays - 500 words

Marketing of product - Essay Example Broadly speaking, situational factors are any of a host of factors that can steer consumer sentiment in any given direction.   As stated, these can be any number of factors; however, lifestyle, culture, and economic considerations make up some of the most important of these.   With respect to the question at hand, one need only consider a cultural situation in which drinking energy drinks high in sugar, caffeine and other highly processed and/or unnatural ingredients is something that is traditionally deemed unhealthy and/or frowned upon.   Such is the case in many Nordic countries where soft drink marketing has faced an uphill battle to gain market share due to a great deal of prior cultural bias with reference to such highly unnatural drinks.  Similarly, with respect to the market for tires, one can of course quickly consider that the economic consideration would factor heavily into the way in which the consumer dealt with the issue of choice.   Due to the fact that the c onsumer approaches the market for tires in a distinctly different way than he/she might approach the market for an energy drink, the utility of price differential becomes a key concern as to the consumer a set of tires is a set of tires.   As long as they are more or less comparable, this situational factor is satisfied.   To each of these two examples any one of the situational factors that have been listed, as well as a great litany of others might apply; however, for the purposes of clarity, only the two which have been listed have been expounded upon.

Critically evaluate the status of Offender profiling as a Essay

Critically evaluate the status of Offender profiling as a psychologically - underpinned technique - Essay Example an either be â€Å"proactive or reactive.† Investigators use reactive profiling when solving crimes that have already happened while proactive profiling involves an attempt to interdict and foil crime before it happens. Profiling provides the police investigators with a personality snapshot or typology helpful in identifying and apprehending a suspect. It assists the police with a set of unique behavioural habits and personality characteristics. Alison and Canter (1999) say that profiling almost always takes place after a crime scene has been examined. Dr. Canter’s studies related to the link between Action versus Characteristics ( A v C ) of the offender including his criminal history, background and relationships to others has become known as the ‘profiling equations’ and has given rise to criminal behaviour identification which is crucial to models of inference related to investigations. Unlike detective fiction, these inference models operate at the thematic level. To collect information and test hypothesis for inductive reasoning; is at the heart of empirical science and investigative psychology where a wide range of empirical studies aims at providing objective bases for investigative inferences. Studies related to inference are slowly beginning to provide a basis for a general theory of offender consistency. But it would be unwise to rule out the possibility, that if the offender is intelligent, he’ll often alter his M.O. (Modus Operandi or method of operation) to avoid detection as in the case of Yorkshire Ripper; who used a screwdriver in his early killings and later changed to using a ligature. To help the police generate detailed information, psychologists have developed processes and guidelines for ‘cognitive interviews’ but to measure their precise relevance and accuracy, varies between situations. Similarly, psychologists are involved in studies and procedures to help reconstruct faces from memory. They have also contributed to the